Bio
Fi (Fiona) McPhee is the Managing Director and Founder of Revolutionise ANZ (part of Revolutionise Global) and a Director of The Benchmarking Project. Fi works with non-profit and for-purpose organizations throughout Australasia and North America from her base in the inspiring South Island of New Zealand.
Having led Australia & New Zealandās largest fundraising benchmarking and analytics programs for over 15 years, Fiās insight into the fundraising market is unparalleled. After 24 years working with non-profits across fundraising, organizational culture, and strategic planning, and with extensive program implementation experience, Fi combines her deep expertise with Great Fundraising to drive culture change, strategic development, and execution of strategic plans and campaigns with clients.
Starting as an on-the-tools fundraiser, Fi has led record-breaking fundraising campaigns and implemented new fundraising channels for a broad range of non-profits. As a Fundraising Strategist with leading industry agencies, sheās developed successful integrated fundraising strategies and high-performing direct response fundraising programs. Having acted as an advisor and consultant to a variety of start-ups supporting the for-purpose sector, Fi has helped businesses grow from an idea to impact with a focus on business sustainability.
Fiās expertise lies in bringing together evidence and people to identify problems and ambitions, unite and drive change, with a particular focus on growth.
Fi is much sought after for her strategic audit, planning, and design skills and has helped design some of the highest performing individual giving strategies for a range of causes, including St John, Heart Foundation, CBM, and UNHCR. Her work rarely ends with an audit or strategy, as her clients often retain her to support the implementation and review of these strategies. Practically, this work can span culture development programs, internal education program design and delivery, research, analytics and insight development, as well as team and staff coaching.
Fi is an inspiring and engaging facilitator and a regular presenter at local and international conferences. As a speaker and trainer, Fi draws on academic research, action research, case studies, best practice methodologies, as well as her experience and insights from her time working with hundreds of for-purpose organizations across New Zealand, Australia, Southeast Asia, and North America.
In addition to her day job, Fi is a mum, an average skier, an amateur hiker, serves on three not-for-profit boards, is a FINZ Fellow, an FIA Fellow, accredited by the Marketing Association, and a member of the FINZ Ethics Committee.
