Monthly Giving Programme brought to you by Harvey McKinnon 

Learn The Proven Formulas For Acquiring Monthly Donors To Futureproof Your Nonprofit

An easy to follow, self-paced online course that will teach you how to create a successful monthly giving program for your fundraising strategies, instructed by Harvey McKinnon.

Instructed By Harvey McKinnon

Harvey McKinnon is considered a world leader in monthly giving over a career spanning 40+ years. Harvey has helped nonprofits maximize their fundraising success across North America, Europe, UK and Australia. Harvey wrote the first book on this highly lucrative area, Hidden Gold which each year raises billions of dollars for non-profits. His latest book is How to Create Lifelong Donors Through Monthly Giving, released in 2020.

Throughout this series, my goal is to teach you everything I know, looking at all the different channels that you can raise money from. Look at the advantages, disadvantages. I’m hoping to show you techniques that I’ve tested that have proven to build monthly donor programs.” – Harvey McKinnon

“Two of the greatest problems nonprofits face these days are keeping donors and getting more money from the donors that they keep. I’d like to show you one technique, growing your monthly giving program that will solve both of these problems. In this video series, I’m going to talk about how to find donors, how to keep donors, and how to recapture donors that might lapse. I’ll go through every channel possible, from direct mail, face-to-face, phone, etc. To show you how you can recruit donors to your program.

I’ve been working in fundraising for 40 years, and this is the secret of my success for the clients we’ve worked with all over the world. The organizations that I’ve worked with, and the organizations for which I’ve trained staff on monthly giving literally now collect hundreds of millions of dollars each and every year from monthly donors.”

Harvey McKinnon