Bio
Shanelle Newton Clapham, Founder and Creative Director of Parachute Digital, is a no-bull, no-nonsense, no guts/no glory professional who you want in your corner fighting for your fundraising campaigns.
Shanelle is the go-to expert when you want to try something new, launch a groundbreaking project, or take a different approach from the norm. She’s the person you call when you’re facing steep targets and need a strategy that prioritizes delivering actual donors and revenue—not just impressive engagement metrics.
Known for her integrity, Shanelle is upfront with clients that her digital fundraising strategies might challenge their existing perceptions of the online landscape. However, she’s committed to recommending the best plans to achieve their goals.
Over the past 15 years, Shanelle has revolutionized digital experiences for some of the largest organizations in Australia and globally. Her impressive portfolio includes The World Wildlife Fund (WWF), Surf Life Saving, Plunket, Save the Children, White Ribbon, The Wilderness Society, Oxfam, The Heart Foundation, Plan International, Variety, Mission Australia, University of NSW, The Mater Hospital, and more. Renowned for her generosity with knowledge, boundless enthusiasm (just ask her team!), and sheer brilliance, Shanelle is a force in the digital fundraising space.
When she’s not busy innovating in the digital fundraising world, Shanelle can be found traveling the globe, enjoying Friday afternoon boogies, indulging in smelly cheese and vats of wine, and savoring the occasional sip of tequila.
