Fundraising Nest & Harvey McKinnon

Monthly Giving Accelerator

Learn The Proven Formulas For Acquiring Monthly Donors To Futureproof Your Nonprofit

An easy to follow, self-paced online course that will teach you how to create a successful monthly giving program for your fundraising strategies, instructed by Harvey McKinnon.

Get Lifetime Access To The Monthly Giving Accelerator Course

Approved CFRE Education Provider

Full participation in the Monthly Giving Accelerator is applicable for 3.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

*Participation in the Monthly Giving Accelerator may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and the (educational program title) was not developed in conjunction with CFRE International.

Instructed By Harvey McKinnon​

Harvey McKinnon is considered a world leader in monthly giving over a career spanning 40+ years. Harvey has helped nonprofits maximize their fundraising success across North America, Europe, UK and Australia. Harvey wrote the first book on this highly lucrative area, Hidden Gold which each year raises billions of dollars for non-profits. His latest book is How to Create Lifelong Donors Through Monthly Giving, released in 2020.

"Two of the greatest problems nonprofits face these days are keeping donors and getting more money from the donors that they keep. I'd like to show you one technique, growing your monthly giving program that will solve both of these problems. In this video series, I'm going to talk about how to find donors, how to keep donors, and how to recapture donors that might lapse. I'll go through every channel possible, from direct mail, face-to-face, phone, etc. To show you how you can recruit donors to your program.

I’ve been working in fundraising for 40 years, and this is the secret of my success for the clients we’ve worked with all over the world. The organizations that I’ve worked with, and the organizations for which I’ve trained staff on monthly giving literally now collect hundreds of millions of dollars each and every year from monthly donors.”

- Harvey McKinnon

Testimonials On The Expertise Of Harvey McKinnon Associates On Monthly Giving​

“HMA was instrumental in developing OXFAM’s monthly donor program, which now raises more than two million dollars annually. And they continue to provide us with great advice.”

Lee Seymour
Oxfam Canada

“Harvey McKinnon Associates are a delight to work with. They practice the Covey principles that they promote — effectiveness, efficiency and creativity. They have dramatically increased the size of our donor base – 700% in one year. And they have recruited a huge number of monthly donors for us. They deliver what they promise – and more – and they clearly care about our mission. I recommend them highly.”

Tony Barrett
Marmot Recovery Foundation

“HMA was able to show us how readily a monthly giving program could fit into our overall membership efforts. We are very pleased at the untapped potential for monthly giving they helped us identify in our house file… We became convinced that monthly giving could be a reliable source of long-term income for us.”

Mark R. Collins
Wildlife Conservation Society

On average, 45% of donors donate to monthly giving programs.
0 %
The average monthly gift is $52 per month, $624 annually, compared to the average single gift of $128.
Monthly gift donors are likely to give 42% more overall compared to single gift donors.

*Source: Nonprofit Source – Online Giving Statistics

20 Easy To Follow Modules To Build Your Monthly Giving Program​

With nearly 4 hours of video content, Harvey McKinnon will walk you through the necessary steps to either build your first monthly giving program or significantly improve your current program.

  • Introduction To Monthly Giving
  • Donor Attrition
  • 7 Reasons To Invest In Monthly Giving
  • Getting Ready For Your Monthly Giving Program
  • The Case For Support
  • Direct Mail
  • Telefundraising
  • Television & Radio
  • Face-To-Face Fundraising (F2F)
  • Website & Landing Pages

“I’ve seen small organizations build significant monthly donor programs that keep them alive, especially when fundraising is difficult as it is for many organizations today.” – Harvey McKinnon

  • Email & Payments
  • Digital Campaigns
  • Events, Ads & Premiums
  • Follow The Numbers
  • Stewardship
  • Recapturing Lost Donors
  • Stewarding Through Newsletters
  • Copywriting & Design
  • Creating Your First Monthly Giving Program
  • Emergency & Legacy Campaigns

“Throughout this series, my goal is to teach you everything I know, looking at all the different channels that you can raise money from. Look at the advantages, disadvantages. I’m hoping to show you techniques that I’ve tested that have proven to build monthly donor programs.” – Harvey McKinnon

Lifetime Access

You get lifetime access to the Monthly Giving Accelerator which means you'll get access to new content that becomes available and revisit lessons at any time

Raise More Money​

Learn everything you need to know to build a successful monthly giving program through proven techniques.

Self-Paced Learning

Don't worry about falling behind as all our courses are self-paced and are available in your own time 24/7 to fit in with your schedule

Who Is The Course Designed For?​